World Traveller Plus: What Do You Get For Your Money In British Airways' Premium Economy Cabin? (2024)

British Airways' World Traveller Plus offers an enhanced flying experience between standard economy and business class. It is an attractive option for travelers seeking extra comfort and amenities without the premium cost of business class. We're taking a closer look at what passengers can expect when flying in British Airways' premium economy cabin, covering seat specifics, in-flight services, and overall value.

Seat specifications and comfort

Seat dimensions and layout

One of the standout features of World Traveller Plus is the upgraded seating compared to standard economy. The seats offer more space and comfort, which are highly desirable attributes on long-haul flights.

Photo: British Airways

• Seat Pitch: 38 inches
• Seat Width: 18.5 Inches
• Seat Recline: Approximately 7-8 inches
• Legroom: Increased legroom compared to standard economy, providing approximately 7 inches more space.

British Airways operates World Traveller Plus on several long-haul aircraft, each offering a slightly different experience due to their unique configurations and features. According to British Airways:

Boeing 777-200ER and 777-300

• Configuration: 2-4-2 layout
• Unique Features: The Boeing 777-300 offers mood lighting and advanced air filtration systems in an effort to reduce jet lag and deliver a comfortable cabin environment.

Airbus A380

• Configuration: 2-3-2 layout
• Unique Features: The A380 is known for its quiet cabin, which is particularly appreciated during long-haul flights. The more spacious cabin layout also contributes to a more relaxed atmosphere.

Boeing 787-8 and 787-9

• Configuration: 2-3-2 layout
• Unique Features: The Boeing 787 Dreamliner series has larger windows, providing more natural light and a better view. The advanced humidity control and improved air quality systems on the Dreamliner fleet also enhance passenger comfort on long-haul flights.

Photo:Markus Mainka | Shutterstock

Enhanced Comfort Features

Seats in World Traveller Plus come equipped with several features specifically designed to enhance passenger comfort:

• Adjustable Headrests and Footrests: These allow passengers to customize their seating position for optimal comfort.
• Additional Recline: More recline compared to standard economy seats helps passengers relax better during long flights.
• Lumbar Support: Built-in lumbar support to reduce strain on the lower back during extended periods of sitting.

In-flight amenities and services

Dining experience

Photo: British Airways

World Traveller Plus passengers enjoy a more premium and refined dining experience, and it includes:

• Welcome Drink: A complimentary glass of juice or water upon boarding.
• Meal Service: Upgraded meal service with a multi-course menu. The meals are prepared with high-quality ingredients and include options tailored to various dietary needs, though they do differ substantially from business-class and first-class offerings.
• Complementary Beverages: An extensive selection of wines, spirits, beers, and non-alcoholic beverages are available throughout the flight.

Entertainment options

British Airways ensures that passengers in World Traveller Plus have access to a comprehensive entertainment system:

• Personal Screens: Larger in-flight entertainment screens, typically 10 to 12 inches or more, compared to standard economy.
• Noise-canceling Headphones: These are provided to enhance the audio experience and reduce cabin noise.
• Extensive Content: A wide selection of movies, TV shows, music, and games with new releases regularly added to the mix.

Technology enhancements

British Airways offers in-flight WiFi on many of its long-haul aircraft. Passengers in World Traveller Plus can stay connected throughout their flight, whether for work or entertainment, but they'll likely still have to pay for the service. Also, each seat is equipped with both power outlets and USB ports, ensuring passengers can keep their devices charged and ready to use.

Additional amenities

Amenity kits (made from recycled bottles), which include essentials like a toothbrush, toothpaste, socks, an eye mask, and earplugs, are provided to passengers in the premium economy cabin. Additionally, high-quality blankets and pillows are provided to help ensure a comfortable sleep during the flight. World Traveller Plus passengers also benefit from priority boarding, allowing them to settle in ahead of the main cabin passengers.

Cabin environment and additional perks

Cabin atmosphere

The World Traveller Plus cabin is designed to be more peaceful and spacious compared to the main cabin:

• Fewer Seats: The reduced number of seats per row and per cabin makes for a quieter, more exclusive atmosphere.
• Dedicated Cabin Crew: A dedicated team of cabin crew attends to World Traveller Plus passengers to ensure prompt and personalized service.
• Ambient Lighting: Mood lighting helps create a relaxing environment and reduces the effects of jet lag.

Extra luggage allowance

Passengers in World Traveller Plus can take advantage of an increased luggage allowance, making it easier to travel with all the necessities (and then some):

• Checked Baggage: Two checked bags, each up to 23kg (51lbs).
• Cabin Baggage: One cabin bag and one personal item, with a combined weight limit that offers more flexibility than standard economy.

Value for your money

Cost comparison

While British Airways' World Traveller Plus tickets are more expensive than standard economy, they are significantly less expensive than business class. The added comfort, enhanced dining experience, and additional amenities serve to justify the cost difference for many travelers:

• Competitive Pricing: Often, the price of a World Traveller Plus fare is about 50% more than standard economy, but much less than the cost of a business class or first class ticket.
• Frequent Flyer Benefits: For British Airways Executive Club members, booking World Traveller Plus can earn more Avios points and Tier Points, contributing to faster tier progression and additional benefits in the future.

Passenger satisfaction

According to NerdWallet, feedback from passengers flying in World Traveller Plus is generally positive, with many highlighting the comfortable seats, better meal options, and overall enhanced travel experience. Customer reviews indicate that many travelers appreciate the balance of cost and comfort, making it a popular choice for long-haul flights. Typically, passengers who try World Traveller Plus often choose to book it again for future travels, indicating that they do, in fact, value the extra space and amenities provided.

Is World Traveller Plus worth it?

British Airways' World Traveller Plus offers a substantial upgrade from standard economy with enhanced comfort, better dining options, and additional amenities, making it a worthwhile investment for long-haul travelers. The cabin's spacious design, top-tier in-flight entertainment, and priority services enhance the overall travel experience, providing excellent value for the money.

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